Brand & go-to-market strategy
Positioning, audience definition, channel selection and launch planning aligned with sales objectives.
MARKETING & GROWTH CONSULTANT
Clear strategy.
Measurable growth.
Malek Majdlawyeh
I help businesses connect brand strategy, marketing teams and performance channels to their commercial goals.
Based in Amman · Experience across Jordan & the GCC
7+
Years of marketing
and growth experience
$250K+
Advertising spend
managed
3×+
ROAS maintained
in previous work
Selected highlights
from my professional experience.
01 — WHAT I BRING
The big picture.
The details that matter.
My experience spans the decisions that shape marketing and the day-to-day work that makes it deliver.
Marketing department setup
Team structures, responsibilities, workflows and reporting that bring clarity to execution.
Performance & acquisition
Paid media planning, creative testing, audience optimization and disciplined budget management.
Measurement & sales alignment
KPI reporting that connects campaigns with customer acquisition, sales and profitability.
02 — SELECTED EXPERIENCE
Strategy put into practice.
A closer look at the work,
my contribution and the outcomes.
01BEAUTY & PERSONAL CARE · MARKETING LEADERSHIPBuilding a marketing department from the ground up.
Building a marketing department from the ground up.
THE BRIEF
Establish an in-house marketing function to support brand development, product launches and regional growth.
MY CONTRIBUTION
Defined the structure and workflows. Built and led a team across content, design, social media, paid media and customer communication.
THE OUTCOME
An established in-house department with defined responsibilities, coordinated execution and KPI reporting.
02PAID MEDIA · PERFORMANCE MANAGEMENTConnecting advertising investment to business performance.
Connecting advertising investment to business performance.
THE BRIEF
Manage paid media investment with a focus on acquisition, sales and return on advertising spend.
MY CONTRIBUTION
Combined creative testing, audience optimization, budget control and performance reporting to guide campaign decisions.
THE OUTCOME
Managed $250,000+ in advertising spend and maintained ROAS of 3× or higher.
03EDUCATION · INQUIRY-TO-ENROLMENT JOURNEYBringing marketing and enrolment follow-up together.
Bringing marketing and enrolment follow-up together.
THE BRIEF
Promote academic programmes and support prospective applicants from their first inquiry through registration.
MY CONTRIBUTION
Managed inquiries and follow-up, supported outreach and referrals, and coordinated marketing with registration and administration.
THE OUTCOME
A coordinated communication and follow-up process supporting applicants throughout their enrolment journey.
03 — SELECTED PROJECTS
Experience across
different business models.
Project work in healthcare, education,
social media services and manufacturing.
SensoryWay
An occupational therapy centre supporting children, including children with Down syndrome.
Moses Academy
An educational platform focused on teaching medical students.
Marlee Media
A social media agency.
Drama
A company specializing in hookah tobacco manufacturing.
Responsibility areas across projects
The scope varied with each engagement.
Sales department setup
Organizing the function, responsibilities and follow-up processes.
Accounting department setup
Organizing accounting workflows and internal reporting.
Marketing department setup
Structuring the function and developing marketing plans.
Profitability planning
Preparing business plans and financial priorities aimed at achieving profitability.
04 — CAREER
Built through
hands-on experience.
Experience across Jordan, Palestine, Saudi Arabia and other GCC markets.
View my full CVDEC 2021 — PRESENT
Head of Digital Growth /
Digital Marketing Manager
Marlee Products · Amman, Jordan
Marketing department setup, go-to-market strategy, team leadership, paid media investment and commercial performance reporting.
2017 — 2021
Marketing Specialist
Academy for Gulf Students' Medical · Amman, Jordan
Academic programme promotion, inquiry management, enrolment follow-up and coordination with registration teams.
STARTED 2017 · 18 MONTHS
Accountant
Erad Group · Tobacco distribution
Accounting at a tobacco distribution company acting as an agent for Philip Morris and JTI. Contributed to establishing an integrated warehouse and inventory management system.
05 — HOW I WORK
Clarity before execution.
Learning at every step.
A practical framework for
working with your business.
- 01
Understand
Review your goals, market, customer journey and current marketing activity.
- 02
Prioritize
Define opportunities, channel priorities, responsibilities and success measures.
- 03
Guide execution
Translate the plan into clear direction for your internal team or delivery partners.
- 04
Measure & refine
Review results, understand what is working and use the findings to guide the next decisions.
06 — TOOLS & QUALIFICATIONS
Strategy informed
by the tools of the trade.
Meta AdsGoogle AdsChatGPT AdsGoogle AnalyticsSearch ConsoleLooker StudioTikTok AdsSnapchat AdsCRM & AutomationExcel / Google Sheets
Education
Bachelor's Degree in Accounting
Al-Ahliyya Amman University · 2017
Certifications
- AI-Powered Performance Ads — Google, 2026
- Social Media Marketing — Meta, 2026
- Fundamentals of Social Media Advertising — Meta, 2026
- Social Media Management — Meta, 2026
Arabic: native / bilingual · English: professional working proficiency
07 — LET'S CONNECT
Let's discuss your
next stage of growth.
Start with your business goals.
We can explore where marketing can make the difference.